About Us

Our Story

In many organizations, there is a gap between potential and performance. Formal structures, competing priorities, hierarchies and cultures can create constraints that prevent people from being able to contribute everything they have to offer. As a result, change takes longer and costs more creating a significant reduction in the ROI benefits the organization receives. 

It was this realization that ignited the idea for Spare Parts & Gasoline (SP&G) for co-founders Shawn Mahoney and Safora Aziz, along with a deep curiosity about what would happen if we could lift people up, eliminate fear, remove traditional barriers and support them in reaching their full potential. Could we make work better while also solving tough business challenges for our clients? 

That’s how SP&G was born. Safora and Shawn’s deep technology and innovation background combined with industry savvy provided a strong foundation for future growth. And they built on this foundation in late 2023, adding more talent to the roster as they started to gain momentum and expand their lines of business based on client and market needs. 

Today we’re fuelled by the belief that work can be great and people have more to give when they are given room to grow. By building people up, being curious problem solvers, and taking on tough client problems with kindness, agility and tenacity, the Spare Parts & Gasoline team has now grown to five lines of business. We aspire to work with people to help them reach their full potential while unleashing the talent of our extended community to the benefit of our clients. 

We’re not just a consultancy. We’re a movement. And if you’re likeminded, we hope you’ll become a part of our community.

Innovation

At Spare Parts & Gasoline, we believe innovation is for everyone.

To us, innovation is all about turning fresh ideas into real-world solutions. It’s about finding new and better ways to do things—whether that’s solving a problem, improving a process, or creating something entirely new. At its core, innovation is driven by curiosity, creativity, and a desire to make things better for people, businesses, or communities.

We work with organizations to build and strengthen their capability, deliver high-impact results, and empower teams to thrive. By fostering trust, sparking connections, and creating meaningful change, we make innovation practical, accessible, and lasting.

We have a differentiated innovation practice. We think beyond traditional approaches, leveraging our networks and creativity to innovate. Our Life After BigCo (LAB) initiative is a good example of this. We are creating a movement that lifts people up, inspires them and connects them with their purpose…ultimately transforming the business landscape and generating employment and economic opportunities.

Our purpose and values shape how we work together and with our clients.

Our culture is defined by curiosity, kindness, and delivering impact with purpose. We empower organizations and teams to thrive through trust, collaboration, and lasting results, lifting others up every step of the way. Together, we challenge assumptions, spark bold ideas, and redefine what it means to innovate.  

To make work better for all we encounter by lifting people up, making innovation accessible and building community.

Deliver impact, faster.

Deliver top-notch results at lightning speed—because nobody’s got time for mediocrity.

Own it.

We own our work and commitments – because our clients are paying for “shift.”

Fuel your curiosity.

Keep asking questions and stay endlessly curiousit’s how we grow and innovate.

Rise up.

We strive for excellence, lifting ourselves and others – it’s how we grow our impact. 

Choose kindness over competition.

We listen to and support each other – it’s how we create a collaborative and safe environment.

Our Team

Victoria Jaimes
Communications & Brand Marketing

More about Victoria

Julie Baron
Chief Operating Officer

More about Julie

Shawn Mahoney
Founder & Chief Executive Officer

More about Shawn

Tami Hutchinson
Communications & Brand Marketing

More about Tami

CJ Wasylkiewicz
Communications & Brand Marketing

More about CJ

Safora Aziz
Founder & President

More about Safora

Our Capabilties

At the core of Spare Parts & Gasoline (SP&G) is a powerful set of capabilities in innovation, marketing & communication, and execution. We combine these capabilities in unique ways to serve distinct market segments—each with its own opportunities, challenges, and potential to create value and impact. 

Our team has deep expertise in:  

  • Innovation
  • Strategy
  • Market Insight
  • Execution at Speed
  • Communications
  • Marketing
  • Change Management
  • Human-Centered Design
  • Facilitation

Learn how we helped 100 top brands gain success