RESOURCE HUB

At Spare Parts and Gasoline, we stand by our clients, offering them the support they need to make informed decisions about their ventures through our Business Viability Assessment. Take, for example, our collaboration with Fabulous Feline Grooming. We provided them with a comprehensive breakdown of our research, covering competitive analysis, market insights, financial considerations, alternative strategies, and our recommended path forward. Armed with this information, our client felt confident in moving forward with their  proposed business line. They have embraced our suggested approach and are actively implementing it as they launch their new venture.

Marketing is a transformative function in a business that drives core outcomes. That is how Samantha approaches Marketing, and brought these ideas to the forefront with Spare Parts & Gasoline. This function not only helps internal audiences to understand their role in the business, but how inter-connected each function is. From the marketing funnel and service line descriptions, to customer personas and branding, these are milestones we drove the team to achieve by being agile in our approach and using tools and frameworks to understand the business. In the first 90 days of being the Fractional Chief Marketing Officer for Spare Parts & Gasoline, Samantha not only brought new processes into place to bring more visibility across roles, she pushed the teams to define their lines of services, refine their target audience, and re-launch their website. By incrementally doing these things, the team learnt more about their business, their brand and their customers.

Spare Parts & Gasoline aims to make an impact fast, and our Marketing Assessment provided by our Start Up and Small Business Support line of service does just that. Our impact here went beyond the assessment, as Hawk & Squirrel Innovation successfully implemented the recommended strategies. The result was a notable increase in brand visibility and resonance. Hawk & Squirrel’s success story serves as a testament to the effectiveness of SpareParts & Gasoline’s tailored approach, aligning marketing strategies with the unique needs of a forward-thinking startup in the energy-transition sector.