We refined their marketing strategy, sourced a new marketing leader, clarified brand architecture and supported the launch of new concepts and business lines.

Marketing strategy:

Building a strong foundation for future business growth

The challenge

A hospitality group, known for its portfolio of high-end restaurants, lacked in-house marketing leadership or a unified strategy. With limited capacity and no clear structure in place, the team needed support in hiring a leader to align marketing efforts and lay the foundation for business expansion.

Our approach

We partnered with the group to guide a three-phase transformation. This process involved an in-depth assessment of marketing opportunities, support for hiring a new leader, and oversight of the hiring process to ensure a positive onboarding experience and accelerated impact. We continued to work alongside the new hire and executive team to refine the company’s marketing strategy, clarify brand architecture and support the launch of new concepts and business lines.

Results & impact

  1. Sourced a highly-skilled professional to lead the marketing function
  2. Developed and rolled out a cohesive marketing strategy tied to business goals
  3. Strengthened internal alignment and clarified brand architecture
  4. Supported new location and concept launches with strategic guidance
Engaging Spare Parts & Gasoline was one of the best decisions we made for transforming our marketing function. Their comprehensive approach—from assessing our marketing function to recruiting and onboarding a skilled Marketing Manager—was invaluable. They helped us clarify our brand architecture, define a cohesive strategy, and set the stage for growth. The hands-on guidance they provided in tackling priority projects, including new location openings, has left a lasting impact on our team.
Chief Operating Officer
High-end hospitality group

Strategy workshop design & facilitation:

Aligning teams for transformative impact

They needed help to identify and outline priorities, unlock team strengths, and build momentum.

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Strategy development:

Strengthening positioning & member engagement

SP&G led a strategy engagement that focused on close collaboration with the organization’s leadership and board of directors.

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Life After BigCo (LAB):

Unlocking talent for economic growth

Life After BigCo (LAB) was designed to reconnect professionals to the broader business ecosystem and drive contributions by facilitating engagement between senior talent, startups, and industry leaders.

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